Thursday, September 6, 2007
Trade show presentation means a lot to a business. Whether your business is big or small, how you present your business to your prospects can affect the whole presentation. With this in mind, business persons particularly those into trade show exhibiting are advised to make their trade show presentation as light and bubbly as possible. Why? Customers easily get bored when the trade show exhibit doesn’t offer something that could benefit them.
The quality of the trade show presentation is the basic determinant of how successful your business is in attracting potential customers or business clients. As you can see the majority of the trade show presentations are lacking of zest. They often fail to get their word out and stimulate the minds of their targeted audience. Here are some simple pointers that will lead you to the gateway of success.
Firstly, relevance is important. The trade show presentation should be relevant to the customer’s interest. The presentation need not be generic. Saying the same thing in a presentation can make the trade show exhibit very dull and boring. This will lessen the impact that it has to catch the eye of the clientele. To prevent this from happening, trade show experts agree that the manner of your presentation must be parallel to your audience. Discuss your presentation in a way that it will be much easier for the customers to understand. You can use PowerPoint presentation to communicate your message to your prospective clients. It’s important that you let your customers know that your products or services are the answer to their problems.
Secondly, build a rapport between you and your audience. Your presentation should be in line with what your customers need. With this, you need to connect your products and services with your customers. Remember the customers are after for the benefits that they could get out of your products and services.
Thirdly, be straightforward. Time is gold. And most business persons are very busy in making the most of their business. Of course, the customers don’t want to waste time in listening to what you have to say in your trade show exhibit. For that reason, it is of the essence to make your presentation simple and straight to the point. Tell your prospects the key benefits that they can get when they buy your products or services.
Last but not least, have faith in your products and services. Believing in who you are and what you are capable of is the most essential element of any kind of trade show presentation. Be enthusiastic and lively when presenting your products. Your main point here is to make a good first impression on your prospects. Since first impression lasts it is just right to put your best foot forward in the trade show exhibit.
Your Mortgage Marketing Program and The Rule of Seven
Your Mortgage Marketing Program and The Rule of Seven
There is a rule of nature commonly known as the "Rule of Seven." This appears in grouping situations, where control is optimized around the number seven. It appears in a wide number of situations, from the grouping of leaves on plants, to the number of chunks of information that the short-term memory can comfortably handle.
Whether you're new to the Mortgage Business or an old experienced hand...the marketing "Rule of Seven" applies equally and unmercifully to all of us. We all know that mortgage marketing is hard work and, as a good marketer you need to base your marketing program on some well established principles.
The marketing "Rule of Seven" has it's origins in the motion picture industry in the depression era where movie moguls learned that it took seven messages to get people in front of their silver screens.
As it pertains to your mortgage business...the marketing "Rule of Seven" states that a new contact on your list needs to be exposed to your marketing message, on average, at least seven times before they are ready to make a significant decision in your favor.
The following statistics from the "National Sales Executive Association" seems to support this premise. Their study found the following to be true:
2 % of sales are made on the 1st contact
3 % of sales are made on the 2nd contact
5 % of sales are made on the 3rd contact
10 % of sales are made on the 4th contact
80 % of sales are made on the 5th through the 12th contact
Does that mean that people will automatically choose you as their mortgage person if you have plopped your name in front of them seven times? Absolutely not!
If you fully understand and apply this rule...you'll probably change your marketing approach when dealing with new contacts. You'll be more relaxed because you'll realize that your objective is not necessarily to originate a mortgage immediately on the first call, but to continue to build a positive relationship. You'll find ways to be more creative and continue to add value, establish trust, and show people that it's in their best interest to choose you as their mortgage advisor.
So what does this all mean? Well, that's totally up to you. But, think about how you can connect with both your clients and prospects in such a way that your mortgage business comes to you as you perform the role of trusted advisor by honoring the marketing "Rule of Seven."
Reach out, touch, and create positive experiences for your customers, clients, and prospects and you'll be in total control of your mortgage future.
About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting www.MortgageMarketingToolKit.com/
The Secret Job That Allowed Me To
Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.
Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered.
I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section.
In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work.
